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The 5 Keys to Setting S.M.A.R.T. Goals in 2018!

January 12, 2018





The first key to creating a successful goal is making it as specific as possible! The vaguer the goal, the less likely you are to check it off your list (or maybe you’ll decide to add it to next year’s list). Making specific goals enables you to hone in on what exactly you are aiming to accomplish. These goals can be long or short term, personal or career oriented, but all goals, no matter the reasoning, have been proven to improve performance, increase motivation to achieve them, and boost self-confidence, pride and satisfaction levels. You remember in elementary school when your teachers would say “I’m not sure what you’re asking for, be more specific,” well we are pretty sure that was preparation for goal setting (or at least we would like to think so)! Here is an example of a non-specific goal, and what you can alter to turn it into a specific one.


*Non-specific goal: I will obtain new clients this year.

*Specific goal: I will obtain a minimum of 12 new clients in 2018.




Ensuring your goals are measurable will help aid you with tracking your progress and even setting a timeline for completion! The first step would be breaking down your goal into measurable elements. Finding that task hard to do? Well, ask yourself the following question and then answer it;


Q: How will I know when I achieved my goal?

A: I will have achieved this goal when I sign on at least one client each month.


The measurable element in this example would be the number of clients you obtain on a monthly basis, although you only need one client to meet your goal for the month.

After identifying the measurable element, you can then create a timeline for tracking your progress which can be done weekly, monthly, quarterly, or annually.  In this example, following a monthly timeline will would seem the most efficient. Upon obtaining a new client, and indication on your timeline can be made showing you've hit your target for the month. What good does setting goals do, if you can't measure your success!?


*Measurable goal: Progress will be measured based on me obtaining at least one new client a month.




Would you fly to the moon if you were responsible for piloting the ship and was not taught how to? In order to get to the moon, you first have to complete the necessary steps it takes to get there.  Maybe flying to the moon isn’t a goal of yours, but obtaining new clients for your business is. It is easy to say “I want